Small Change for Big Growth
When you’re planning to do work to your property, whether your home’s been damaged by bad weather, it’s in need of general renovation or you simply want to make some improvements, you’ll need contractors you can trust. Unfortunately, some companies just aren’t up to the job. To help you avoid dodgy contractors – and the…
When we talk about NYC, we mostly think about the iconic spots that can be found in the city center. We think about the Empire State Building, the Statue of Liberty and Times Square. But, there are other things that make NYC so great. One of these is that the city can offer a…
The deep waters are still a very mysterious world, even though decades of human exploration have revealed how much more life there is aside from the land on which we live. Scientists continue to explore the deep sea with the help of high-tech machines and devices that help them study the ocean. One example of…
Stress and anxiety have become a more common occurrence than you would think. More and more Americans admit that they experience some form of pressure in their day-to-day living. Not only are the causes unique to every individual, but most people agree that the social stigma against getting mental health care results in denial. Many…
Have you been losing hair off and on? Do you see dime or quarter-sized bare patches here and there? Does the hair grow back sometimes? Check with your trichologist, and you may just find out that that you have alopecia areata. Like the National Center for Biotechnology Information explains, alopecia areata is a medical condition…
In many countries, cannabis is a popular remedy for various ailments. Cannabidiol oil is one of the chemical compounds found in cannabis or marijuana which is becoming popular these days for relieving people from ailments. There are still some countries though that ban the use of marijuana or any by-product of the marijuana plant. The…
Most, if not all businesses today have a website. It is a tool which provides information about the business while at the same time providing a convenient channel for customers to contact the company and access products and services. If you own a small business and would like to have a company website, it may be an intimidating prospect. There are a number of elements you need to pay attention to so that the website is not only professionally built, but also clearly reflects the brand aesthetics and purpose. Here are tips to help a small business get started with a business website design.
SEO is essential
Search engine optimisation ensures that search engines like Google index your web page and put it at the top of search results. There are many principles surrounding search engine optimisation, and you may need to hire an expert web designer with knowledge of SEO and marketing like Digital Agency Sheffield. A web designer will not only build your website for you, but they will also help maintain quality and content relevance.
Professional branding
Some companies even go to the lengths of having custom made logos and illustrations for their websites. If you don’t have the budget for this, at least focus on making sure that the design is professional. Nevertheless, this depends on the type of business you have and the impression you wish your customers to have.
Make products and services the focal point
Customers who visit your website for the first time will lose interest if the landing page is cluttered and there is little information about the products or services offered. If you have an Ecommerce website, for example, product photos and descriptions should be simple, professional and easy to navigate. If your company offers services, you need pages dedicated to each service where the customer can get detailed information and answers to frequently asked questions.
Display contact information
Your company contact information should be prominently displayed where customers can easily access it. One trend you can take advantage of is customer service integration through tools like chat bots. With interactive customer service available at the click of a button, customers can conveniently enquire about products and services without leaving the website.
Accessible using mobile phones
Since Google indexes mobile webpages first, every business should answer the call and make business websites responsive to mobile phone configuration. After all, most people today use their phones for everything from shopping to checking the weather. Your business website needs to be user-friendly across different devices, especially on smartphones.
Use push notifications for inbound leads
Another marketing trend used in websites today is push notifications. You can use this to get your potential customers’ email information so that you can forward email promotions and newsletters. This way, you can organically create inbound leads and improve sales conversions.
Fast loading time
To ensure that your website loads quickly, avoid going too heavy on graphics and videos. As much as possible, invest in the right bandwidth size and server for your needs. Another way you can improve site loading time is by using a good host.
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