All entrepreneurs in today’s day and age know they need to be aware and masterful of one thing: internet marketing. Internet marketing is the key to a successful business venture in the digital era. By next year, global retail ecommerce sales will reach $4.5 trillion. That means there is massive potential in ecommerce and knowing how to tap into internet marketing is key to unlocking that potential. We sat down for an exclusive interview with Dave Pascht, who is both an entrepreneur and internet marketer, who has been getting some attention online for his expertise. He’s sharing some of his digital marketing secrets, and trends that you should be aware of if you want to stay ahead of the game.

Dave, tell us about your background.

I’m an entrepreneur who loves to think outside the box, and I’m obsessed with digital marketing. I’ve seen firsthand how much digital marketing influences the success of a business venture, which is why I’ve focused my career on mastering it. Now, I’m dedicated to sharing my skills and what I’ve learned along the way. I want to help other entrepreneurs find the success that I know is possible.

What are some of the digital marketing trends we’re seeing in 2020?

2020 is already bringing about a lot of changes in the way people consume internet marketing, and the way businesses are using internet marketing. For example, many marketers are focusing their efforts on blog creation when it comes to inbound marketing, as well as investing in content marketing. Ecommerce businesses and entrepreneurs are understanding that they need to organically drive inbound business with useful, relevant, and internet-friendly content, which is mobile-first.

What are some ecommerce trends you’re watching?

I recently sat down for an interview diving into exactly which ecommerce trends I’m watching. In general, certain products are top sellers right now, but there’s always seasonal trends when it comes to ecommerce. For example, in the spring, people are prepping for summer and vacations. For those looking to get into the ecommerce game, or find new opportunities, it can be helpful to watch these trends.

What are some tips to leading a digital marketing team?

Most entrepreneurs now need to be capable of leading a digital marketing team, however big or small. You need to have direction for your team, and a vision of what you want your digital marketing to look like. What are the goals for your digital marketing? You don’t want to waste your dollars and time, so having a vision and goals is key,

How do you continue to grow as an entrepreneur?

I love to learn and grow and digest as much new information as possible. It’s crucial to stay ahead of the curve in the ever-changing world of digital marketing. Stay educated and invest your time and resources in your own growth and education. It can be tough when you’re trying to stay focused on your business but spending time and money on your own growth is an investment that will pay off in the long run.