Being able to share your thoughts, ideas, and experiences in life with countless people around the world is a great way to spend your spare time. It can also be a lucrative way to make a side income or even a full-time career. That said, there are already thousands of well-established blogs out there in the lifestyle niche alone.
This means yours has to stand out. How do you achieve this? Well, any successful lifestyle blogger offers a unique point of view in addition to having a solid marketing strategy. The great part about lifestyle blogs, in particular, is that they encompass a very wide variety of topics, giving you more freedom to write on the things that you truly care about.
Choose the Right Platform
The platform on which you choose to run your blog is very important. It acts as the framework of your entire website and will influence the themes, plugins, tools, and settings you’ll have available, as well as how much you’re going to pay for things like hosting.
WordPress is ultimately the best investment for the long term as it’s highly versatile and rich in tools and customization options. If you’re more budget constrained, you can opt for Blogger, Medium or Squarespace for the time being. Just keep in mind that these platforms don’t afford you as much control over your blog as something like WordPress or Wix.
Choose the Right Domain Name
Your domain name should be short, readable and reflective of the type of blog you have. It should also be unique. If you can afford it from the get-go, it’s advisable to avoid using a free domain and go straight for a custom one, as this will immediately improve the look and performance of your blog.
Choose a Good Theme
Your theme should be attractive, easy to navigate, unique and fast. It should also include support for extensions, widgets and other tools, as this will prevent you from having to waste money on additional theme options in the future. Go for a premium theme right from the start if you can. They’re faster, more versatile, and reliable in the long run.
Market Your Blog
Your lifestyle blog can have an amazing design, incredible performance, and award-worthy articles, but nobody is showing up to read them. This is because you need to market your blog. Start by optimizing your website from the ground up. Once you have your SEO in check, you should start seeing more visitors coming in.
Now it’s time to develop a marketing strategy that will bring in new people and keep old ones coming back for more. A newsletter is an affordable and effective marketing method that beginners can use. Here’s a more in-depth post detailing everything you need to know in order to send a newsletter that will provide excellent results.
Once you have the basics covered, it’s time to start putting together some content. Be sure to keep yours captivating, interesting, unique and always add value to the reader. Good luck – we know you can do it!