Bespoke blog content, social media marketing and industry collaborations are some of the best ways to increase your business’ presence. Through digital marketing, social media and great story telling you can help to increase brand awareness and get in front of your customers.
Here are four things that you should be doing if you want to successfully run and grow your own business:
1. Grow your community
The first step to getting your brand recognised is to grow an engaged community, both offline and online, that will love and support your business. One of the best ways to do this is, of course, through social media. Be sure to post on your social media channels regularly, keep up to date with comments and messages and engage with your audience who ask questions and provide feedback online.
Also engage your staff in order to build this audience. By encouraging your staff to share their stories and giving them the platform to do so, not only will they feel engaged with your business but so will their friends and their friends’ friends, and so on. All of these people then contribute to growing your business and creating an engaged and thriving community.
2. Build your blog
A good blog is not only great for your website and SEO by keeping fresh new content that draws traffic to your website, but it is also a space where you can talk directly to interested clients, sharing stories and news.
A good blog allows you to put a personality behind your brand, creating trust between you and your reader or potential customer. Be sure to blog on a regular basis and share your thoughts, opinions and news through your other marketing channels such as on your social media accounts and through your newsletter to ensure that you achieve maximum reach and get more visibility for your blog, website and brand.
3. Invest in good photos and videos
Your photos and videos sell your business so make sure you invest in good quality imagery and ensure it is showcased throughout all your marketing material. Make sure that any imagery you use is of a high resolution and up to date.
Also invest in ensuring that your videos and images are correctly formatted for the best results on your website. Also harness the imagery of your customers. Make sure you come up with innovative ways to harness these pictures – photo competition anyone?
4. Work with others
The right influencers and journalists can be an amazing source of engaging content and good marketing for your business. Reach out to credible bloggers, photographers, videographers or journalists in your field of business much like a gaming site would by asking players to sign up for welcome bonuses and other rewards.
You don’t need to go for the one with the largest following – choosing a smaller local influencer with the right target market can be a better, more profitable solution. Whoever you decide to use, make sure you do your research and ensure that everyone is clear what their expectations are on your collaboration right from the start. A good collaboration will help to extend your marketing efforts beyond your normal reach.