Guest Author: Darren Wilson
New Zealand is the planet’s fifth wealthiest nation on the basis of wealth per adult. It also has the 53rd biggest national economy globally by nominal Gross Domestic Product. Apart from the rapid-growing agricultural, mining, forestry and fishing industries, the promotional product sector in New Zealand has grown steadily in recent years.
Promotional merchandise suppliers in New Zealand, such as Fast Promotional Products NZ, offers custom branded products ideal for almost any occasion, both indoors and outdoors. While business marketing with custom promotional items is not an instant-result process, company owners cannot measure their success only through profit and loss. The primary objective of promotional product marketing is to enhance brand outreach and recognition, building a long-term marketing strategy. This article will take you through five simple tips for selecting engaging promotional items for your customers.
Tip #1: Have a clear objective in mind
Business owners in New Zealand need to have a clear idea of what they want to achieve before allocating a marketing budget. Otherwise, they would end up wasting money on promotional products that nobody cares about. Some essential questions they need to answer are as follows:
- What is their ideal result for the marketing campaign?
- Are they trying to boost brand recognition or attract new clients?
- How much money can they spend on the promotional campaign?
Creating a personalised promotional product is a smart and effective method to target a niche industry, especially when the company has high-end products or services and highly targeted customers. Well-designed promotional merchandise is also memorable and can be eye-catching, making them an excellent choice to reach out to more people.
Tip #2: Know your target audience
Conducting in-depth research to learn more about the target customers help companies in New Zealand to create a long-lasting impression on their audience. Variables including gender, age, marital status and occupation significantly affect how customers view the promotional products’ value.
The Advertising Specialty institute shares the following helpful key findings which companies can consider when trying to choose a promotional item for their target audience.
- Promotional pens provide the best balance of expenses and impressions for marketing
- Suburban and rural clients are more likely to possess drinkware with logo
- Men are more likely to have promotional outerwear and USBs
- 18-24-year-old women are more likely to possess logoed bags
Although these insights provide an excellent starting point for companies, the companies’ own experience with their clients is the best source of information they can get. They can try running their own survey to get the most accurate representation of their target audience.
Tip #3: Start searching through category for popular products
Business owners in New Zealand have plenty of options when it comes to choosing and making personalised promotional merchandise. The Fast Promotional Products, NZ, for instance, offers a wide range of customisable promotional products, including bags, caps, clothing, drinkware, eco-friendly product, toys, home tools, notebooks, office supplies, outdoor gear, and computer gadgets.
They can try getting inspiration by filtering out popular or trending products with high success rate across the supplier’s website. Then pick the most practical product for their customers that also complement their company’s products or services. When choosing, they should prioritise the longevity of the product and ensure it matches the customer’s environment.
Promotional products help boost company sales and brand recognition. Still, it does not mean that you can flood your customers with logoed freebies. You have to put more effort into understanding your target customer and choosing a promotional item which is useful for them. No matter which product you pick, be sure to measure your return on investment to assess whether the efficiency of the certain promotional product.