As VP of Marketing at InventureX, Mark Campbell has seen the highs and the lows of the crowdfunding industry. People from all walks of life are understanding the value that crowdfunding brings to the table, and how they can open up so many different opportunities for people if used correctly.
With so many people interested and intrigued by the equity crowdfunding market, we decided it was the perfect opportunity here to interview Mark Campbell of InventureX. He shared some insight on not only his company, but the industry as a whole to understand where he sees it going.
First, please introduce yourself and what you do for your company.
I am currently the director of marketing at InventureX, which means that I help with showing people from all walks of life how crowdfunding can be extremely beneficial. From the entrepreneur side of things, it opens up so many different opportunities for people to raise money for an idea they have. For those who are looking to invest, they can be one of the first to support a truly game-changing idea.
What type of trends are you seeing in the industry as an insider?
Not much has changed in recent times with crowdfunding, as the food and beverage category, as well as technology, dominates the industry right now. It seems like health and beauty is picking up a little bit, but not to the point that it is making any major strides just yet.
I expect technology to continue to rise, because there are so many innovative people from all walks of life. It takes a little bit of start-up money to really put everything together.
The United States has been a huge leader in equity crowdfunding throughout the years. Is it becoming more globalized?
I think with every industry; things are becoming more and more globalized. It’s easier than ever to invest in a crowdfunding opportunity halfway across the world, which is a few clicks online. It makes sense for both sides of the equation as well. Entrepreneurs certainly are not going to turn down foreign funds if there are people who believe in them.
People are often enticed by the huge crowdfunding campaigns that proved to be extremely successful. How realistic is it for individuals to not only meet their goals, but exceed them?
It’s hard to put an exact number on that, but at InventureX, we definitely help put an entrepreneur in line for as much success as possible. The goal is to help everyone we work with maximize their potential success, and let things play out from there.
Where do you see crowdfunding as a whole in 10 years?
I’ve always strongly believed that crowdfunding is one of those methods that will be around in some capacity for years to come. When you think about it, crowdfunding has been around for a while, but the internet has made it so much easier to connect with like-minded individuals. Maybe crowdfunding will evolve a little bit between now and then, but it will still exist, and it will still be a great opportunity for those people who have the funds to throw at it.
