Has your business grown in the last six months? If you answered “no”, chances are that you’re not alone. With the crisis of a global pandemic, many businesses have felt the brunt Covid-19.
While the changing environment might not seem like the best time to set expectations for growth in your business, it’s not impossible. In fact, if you’re up for the challenge, it might be one of the best times to do so.
Nimrod Santo, a direct response marketer and a business developer, knows that growing your business can be difficult even without external forces at playing against your efforts. However, Nimrod Santo also understands that pushing through these adversities is where many brands meet success.
That’s why Santo is sharing his 5 business development tips for the Covid-19 era.
What is your best piece of advice for those businesses experiencing a decline in sales due to the pandemic?
This too shall pass. While it can be trying to see consumers less interested in your venture, it’s a good time to focus inward. This is the time to revamp your strategy, heighten your efforts, and continue on a path up! Chances are that your brand needs a little TLC, and the pandemic is giving you the time to do that. One example was Stencilgiant.com that was spun off and the brand was given a whole new look which helped sales greatly.
What are the best ways to increase a business’ future success during the pandemic?
Take this time to focus on the things that you always said you’d focus on if you had more time. Whether that’s rebranding, expanding your base, or focusing on social media efforts, now is the time to do just that. A lot of the terror you’re experiencing might be due to idle hands. Make sure that you’re busier now than ever before!
By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared.https://t.co/YWaZZSBu4q
— Nimrod Santo (@NimrodSanto) August 20, 2020
How can you utilize the pandemic to your business’ benefit?
Take the time to understand what your clients need and how you can provide that to them through your business. By doing that, you can learn a lot about your clients and even expand your business. You can also use the unprecedented downtime to benefit your business.
How should you continue utilizing what you’ve learned during the pandemic even once it has passed?
You should be taking this time to think of your business’ future. While it can be daunting to do that when the future seems so uncertain, my elevating your ten-year plan and focusing on it throughout the pandemic you can come out of the Covid-19 era stronger than ever before!
What should every business owner know during this unprecedented time?
Every business is experiencing a level of uncertainty. No one could have predicted the Covid-19 pandemic and every venture is going through their own set of uncertainties and quick adaptations to continue being their best. You’re not alone, you’re doing your best, and with the right amount of hard work you will find a way to succeed in this tumultuous economy.
I know that times are tough right now for consumers and business owners alike but remember that this is the time to do your best and be your best for yourself, your business, and your clients.
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