Email marketing remains a hugely effective tool for business, often delivering a significant return on investment for companies of all sizes.
It allows you to get your message in front of key decision makers on a regular basis and provides a platform for increasing those all-important sales.
Knowing which email software to use isn’t easy, with the marketplace awash with different products and features. Read on as we look at four of the best email marketing software services.
SendinBlue
SendinBlue is one of the fastest growing platforms around, with over 80,000 companies now utilising their impressive software.
From email campaigns to text messages and more, SendinBlue offers a cost-effective way to market your business to prospective or existing customers.
Whether you’re an online casino promoting Golden nugget offers or a completely different type of company, SendinBlue’s paid plans start from just a few dollars per month.
Their premium plan includes more advanced features like landing page builder, CRM and integration of Facebook ads, making this one of the best marketing tools around.
Constant Contact
With over 20 years’ experience in the industry, it is fair to say that Constant Contact know a thing or two about online marketing.
The company’s drag-and-drop editor is one of the easiest to master, allowing users to design professional-looking emails that look great on a variety of devices.
Constant Contact’s software allows to manage your contacts, email lists, marketing templates and create a calendar to schedule your activity.
The firm also offers online training, helping you get to grips with the nuances of how to successfully market your business via email.
Drip
If you’re looking to seamlessly integrate email marketing into your WordPress site, Drip is the perfect tool for your business.
Their visual email builder makes it easy to create branded correspondence that will take your online marketing to the next level.
Drip offers live chat support, webinars, free training guides and more, all designed to help you become a professional email marketer.
Although their plans are a little pricier than some of their competitors, the level of service is well-worth the extra expenditure.
Mailchimp
Mailchimp remains one of the most popular email marketing service providers in the industry, largely because it offers businesses a free forever plan.
This includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000 and a basic level of reporting.
For start-up businesses this is an invaluable resource, as it provides the tools to get on the email marketing ladder without any financial outlay.
Mailchimp can also be fully-integrated into a variety of different platforms including Shopify, WordPress and Magento.
