In today’s highly connected world, social media has become a crucial tool in business marketing and has entirely revolutionised how we reach potential customers.
Traditional forms of marketing focused on one-way communication where business would send messages to potential customers, but social media allows business and customers to interact directly creating a more personal relationship.
Selecting the Right Platform
Social media platforms are a dime a dozen these days, so it’s important to select the right platform on which to share your content.
With social media business marketing, the goal must be to reach the biggest audience possible, which means focusing on the most popular social media platforms. Create profiles on the social media platforms your target audience’s use most regularly.
Being Organised is Critical
Rushing to create content may lead to a reduction in quality, so it’s important to create a social media calendar to prevent duplicate posts or a reduced presence one of your platforms.
Creating a social media calendar will also help to set goals, strategies for meeting these goals, and the ability to track your progress.
Encouraging Engagement
The name says it all – social media. As such, it’s important that your business pages across the multitude of social media platforms are interactive, encouraging feedback from customers.
Post content which will pique interest, ask people for their opinions, and like and comment on your customer’s responses. For example, ask an open-ended question such as “what do you think of horse racing betting?”
Don’t Obviously Self-Promote
It’s important not to treat social media too much like traditional marketing, as this is a trap that many businesses fall into more often than not.
There is no need to obviously promote your business in every post and the 1-in-7 strategy may be a good rule of thumb. For every 1 post you make which is directly promotional, the other 6 should be content driven.
Focus on Visuals
We are an incredibly visual society and therefore visual posts are more effective than text-focused ones. Video content is particularly effective at grabbing people’s attention and is also effective at conveying your business’ passion and personality.
Using a video instead of text also allows you to communicate your message without taking up too much space on your page, and thanks to mobile tech you can upload content from just about anywhere.
Active Problem Solving
Being a business owner also means dealing with customers who may be unhappy with the service and it’s important that you deal with these issues with immediate effect.
If a customer has posted a complaint to your page, apologise publically and then suggest dealing with the solution in direct message form. This will show other customers that you take the feelings of your patrons seriously.
Create an Engaged Community
There is no point in having thousands of followers if none of them actively engage with your business, which is why it’s important to create a strong community of loyal and engaged customers.
The sharing of your posts by this strong community is essential to growing your business and reaching a larger audience.
