Social media helps people connect from all walks of life and from around the world. Here in Australia almost 80% of the adult population have at least one social media account. This means that social media for dentists is an excellent method of reaching out to the public. Social media for dentists can help you inform the public of the importance of looking after their oral health and visiting the dentist on a regular basis, whilst promoting the treatments and procedures that you have to offer to help them enjoy healthy teeth and a beautiful smile.
Social media for dentists is an informal method of dental marketing and it enables potential patients to interact with you without having to make any commitments. This is a significant advantage which was not possible before social media. Patients would have to call up the dentist and talk about their dental needs, the thought of which may have prevented many patients from doing so. With social media they are able to learn more about what you have to offer and send you messages and questions where necessary to help find out more. This is particularly important for those patients who suffer from dental anxiety or have dental phobia. Through social media for dentists you can help ease their nerves, inform them of the specific options which are available for them and show how you can help them combat their fear of the dentist in order to visit you in person and address their dental needs.
Most popular social media platforms
YouTube, Instagram and Facebook are the most popular social media platforms here in Australia. Creating a social media page on one, two or all three of these platforms will help you widen your audience and attract new patients to your practice. Each of these platforms work in different ways and attract different demographics of the public. If you are able to put the time and effort into creating content for all three platforms then you will be able to achieve a significant boost to your digital marketing and the success of your dental practice at the same time.
To make the most of the potential that vsocial media can bring for your dental practice, you need to speak to a digital dental marketing team who can maintain your social media platforms on your behalf, whilst you focus your time and efforts on looking after your patients and their dental needs. Facebook is the most popular social media platform with huge audience reach and engagement, and Instagram follows closely for sharing visual content in the form of photos and videos. YouTube is the most popular video sharing social media platform and helps you share educational videos, demonstrations of treatments and procedures, patient journeys and smile makeovers. This can help you show off your expertise and quality dental care, whilst promoting your dental practice to an unlimited audience. They can then share your videos with their friends and family and bring more patients to your practice. Speak to an award-winning digital dental marketing team today and find out how you can use different social media platforms to help boost the success of your dental practice.