Website user experience (UX) is the creation of a digital user interface that works in ways your website users might expect. It aims at positive experiences that associate customers with a product or brand. They touch, read, swipe, and act differently until they are converted. Thanks to the significant user experience on your site, you can define customer journeys that are most beneficial to business success.
The most important things you can do on your website are branding and aesthetics, website speed, and mobile optimization. Over the past decade, these aspects of web design have changed because internet users have switched to smartphones to view and purchase products.
Below are key aspects you should think about when designing your website to provide the best possible user experience in 2020.
Easy Navigation
Easy navigation leads to good user experience. Conversely, a site with poor site navigation results in a high bounce rate and low conversions.
There is nothing more frustrating for users than not being able to find their way around your website. Therefore, you need to be sure that your site displays all elements without multiple clicks and provides an optimum level of interaction.
Relevance and Design Consistency
For your users to get involved while navigating your site, it is important for them to know that they are still on your site. Everything should be related to the topic so that your design is consistent between the pages.
According to NZ Host, drastic changes from side to side in the design can make the user feel lost, confused, and lose confidence.
Engagement
Your website visitors should be able to interact with your website. Most web users are looking for immediate information; they don’t like to wait.
Effective UX is about delivering the right amount of content to your recipients to help them achieve their goals at every stage of the purchasing cycle.
Regardless of whether visitors are in the awareness phase or in the decision phase, the content strategy must engage and retain them until they become customers.
In addition, custom illustrations are always a great idea to simultaneously improve your user experience and engagement. So, if you take responsibility for developing your site for a UX design company, ask them to use smashing graphics to better interact with the user. Compared to regular photos, custom illustrations have been helpful in keeping visitors on your site.
Familiarity
Familiarity is a very important aspect of a website’s user experience. You need to avoid complicating the UX design; users are looking for answers, not creative themes.
Go with the minimalist route. The minimalist approach makes finding information easier, provides a familiar layout and leaves plenty of space for every element of the design.
Website Loading Speed
Website visitors expect a page to open and load immediately; they are used to it. Making your website load instantly is the easiest way to invite users to participate and take action on your website.
Information architecture
Information architecture is part of the user design experience and an important element that enables users to access content on the site. The discipline of information architecture includes creating sitemaps, hierarchies, categorization, navigation, and metadata.
The purpose of information architecture is to create a website structure that optimises user experience and meets business goals.
When organising and labelling information on a website, context, and content, users should be taken into account. Using data modelling, you can consider how the new data model is mapped to your current site structure and how it affects user experience.
Ensure that the organisation of the site takes into account user requirements, business logic, and requirements as well as internal editorial practices.
Conclusion
The most important thing to remember when designing a website and user interfaces is that you are not your customers. This is often the main reason for site visitors’ frustration and can even cost new customers (if your UX doesn’t meet their expectations).
To improve your website user experience, you need to continuously track and measure website UX. By measuring the UX of your site, you are informed of any gaps or obstacles on your site that prevent users from achieving their goals.
There are dozens of variables that optimise the user experience. By consistently paying attention to your UX site, you can provide user satisfaction and improve online conversions.
If you already have a website, you must consider migrating existing content. You want to make sure that your current users or clients can use the improved user interface without getting completely lost.
